An Overview of Astra’s Branding Assets
Astra strives to maintain a clear message of quality, value and friendly support for its clients. The following guidelines have been established to maintain clarity and consistency with our brand’s visual communications for all intents and purposes.
Logo Identity and Usage
Ownership. The Astra logo design and its variations are property of Astra. All rights afforded under U.S. copyright law are retained by the owner.
Company Name. Correct and incorrect versions of our company name include:
Astra
astra
Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.
Distribution. Please do not redistribute without our expressed consent as files are subject to change without notice.
Right of Refusal. The owners retain the right to revoke permission and use of graphic assets for any reason.
Logo Kit. Includes vector (.ai, .eps, .pdf) and raster (.png) versions of all logos.
Horizontal Logo Variations
Brandmark Variations
Vertical Logo Variations
Square Logo Variations
Color Palette
Astra’s palette is comprised of nine swatches, each functioning as an essential component for correctly communicating our brand’s value in print and on the web.
-
Nero Black
Used for navigation and footer background color, as well as reversed logo backgrounds.
#1A1A1A -
Ghost White
Used as the primary background color.
#F7F8FB -
Platinum
Used as a secondary background color.
#E1E1E1 -
Alabaster
Used as a tertiary background color.
#EFEEE7 -
White
Used for page titles, links and UI elements.
#FFFFFF -
Deep Space
Primary accent color used for CTA buttons.
#446378 -
Sky Blue
Secondary accent color used for active navigation items.
#79B5DD -
Soft Purple
Tertiary accent color.
#5C647D
Typography
Barlow Semi Condensed
Used for primary headers H1 – H6.
Barlow
Used for body copy, links, and CTA buttons.