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An Overview of Astra’s Branding Assets

Astra strives to maintain a clear message of quality, value and friendly support for its clients. The following guidelines have been established to maintain clarity and consistency with our brand’s visual communications for all intents and purposes.

Logo Identity and Usage

Ownership. The Astra logo design and its variations are property of Astra. All rights afforded under U.S. copyright law are retained by the owner.

Company Name. Correct and incorrect versions of our company name include:

Astra
astra

Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.

Distribution. Please do not redistribute without our expressed consent as files are subject to change without notice.

Right of Refusal. The owners retain the right to revoke permission and use of graphic assets for any reason.

Logo Kit. Includes vector (.ai, .eps, .pdf) and raster (.png) versions of all logos.

Horizontal Logo Variations

Astra Style Guide Horizontal Logos

Brandmark Variations

Astra Style Guide Brandmarks

Vertical Logo Variations

Astra Style Guide Vertical Logos

Square Logo Variations

Astra Style Guide Square Logos

Color Palette

Astra’s palette is comprised of nine swatches, each functioning as an essential component for correctly communicating our brand’s value in print and on the web.

  • Nero Black

    Used for navigation and footer background color, as well as reversed logo backgrounds.

    #1A1A1A
  • Dark Gunmetal

    Used for headers and body copy.

    #2D3134
  • Ghost White

    Used as the primary background color.

    #F7F8FB
  • Platinum

    Used as a secondary background color.

    #E1E1E1
  • Alabaster

    Used as a tertiary background color.

    #EFEEE7
  • White

    Used for page titles, links and UI elements.

    #FFFFFF
  • Deep Space

    Primary accent color used for CTA buttons.

    #446378
  • Sky Blue

    Secondary accent color used for active navigation items.

    #79B5DD
  • Soft Purple

    Tertiary accent color.

    #5C647D

Typography

Barlow Semi Condensed

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
!@#$%^&*()_+=-\][;ʼ/.,“ʻ«|}{“:?><

Used for primary headers H1 – H6.

Barlow

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
!@#$%^&*()_+=-\][;ʼ/.,“ʻ«|}{“:?><

Used for body copy, links, and CTA buttons.

H1 Header

H2 Header

H3 Header

H4 Header

H5 Header
H6 Header

Body copy
Italic text
Bold text
Links

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